Privacy policy

Flowsenseis a registered trademark of BLP DEVELOPMENT OF SOFTWARE LTDA. ("BLP"), a limited liability company incorporated regularly established at Rua Vicente Leporace, 1220, apartment 91 - Campo Belo / São Paulo - CEP 04619-033, enrolled with CNPJ / MF under No. 23.745.370 / 0001-53.
FLOWSENSE provides app developers with a system that lets them better understand and engage their app users, enhancing their relationship with those users by increasing app billing. For this, it is necessary to collect and analyze large volumes of anonymous data from application users.

Our primary input is location data for the mobile phones on which the apps are installed. Technically, this is the only data we collect, as well as a unique identifier of the mobile phone. We can receive through our client, on one condition: these data always have to be anonymous. This category includes: profile data such as gender, age, registration number; app usage data; relevant data to our client's business. This data further helps in creating more accurate targeting and extracting deeper insights about customers.

We do not receive any personally identifiable information from users of our system. Thus, we do not have names, emails, document numbers, date of birth, or any other information that allows us to identify the users in our database. All the data we collect and use are strictly anonymous and are used in the creation of clusters and targeting of our customer base.

We use location data to feed algorithms that allow us to segment the customer base in geographic, social, and behavioral terms (buying habits and interests). Other data that we can receive help our client to cross our analysis with their business reality, arriving at the most relevant targetings and conclusions. BLP has full right to the data it collects and may use them at its discretion, without limitation, for other commercial analyses and uses, and may share them with third parties. We do this for the elaboration of geographic market intelligence studies, mainly frequency of points of interest, in which we aggregate data from all the applications of our base. For the protection of our customer, when data originating from its users are shared with third parties, BLP must comply with two conditions:

(i) The partner (customer) responsible for sending the data must not be identified.
(ii) The data will be used anonymously, without connection with personally identifiable information of the users.

Thus, both our client and his client have their privacy guaranteed.

In addition to taking care of the privacy of our customer and your customer, we also take care of the technical security of the data we collect. Our systems meet key data security criteria. Our information transfer takes place through secure protocols, guaranteed by a Firewall with strict rules and hosted on servers that meet all security requirements.

Privacy Policy
Flowsense is a market intelligence and big data startup, which uses 100% Brazilian technology. With our solutions, companies can leverage the full potential of all location data that are generated by users of their mobile applications, transforming data into effective strategies for communication, sales, marketing and business expansion. We use dynamic geographic information in an innovative way to provide a closer relationship between business and consumer, knowing and engaging this consumer in a personalized and accurate way.
Information collected through our pages
Information provided by you: personal information request (name, phone, email, city, country, company and title) is done on the official site's registration page, on landing pages used in campaigns, on dynamic forms on official website pages or on official Flowsense pages on social networks. Information and contact history are stored securely in specific tools for this purpose. Information collected through site navigation: Flowsense does not use cookies on the site, but third-party analytics tools, such as Google Analytics, make use of this type of anonymous data store, and collect some information such as type of browser, pages visited, Internet Protocol (IP) address, geographical location, origin and history of visits. The user can use the incognito mode to avoid identification by cookies.
Use of collected data
This privacy policy allows us to use the informed data to send information about our services, as well as sending periodical newsletter. The user may cancel this subscription at any time.
Access to collected data
We do not provide or pass on any collected data to third parties, except if necessary for some third-party provider to perform its service, such as sending a newsletter. The data, in general, are accessed only by our team in order to provide a personalized and efficient service. Even though Flowsense has chosen to work only with industry-leading servers, firewall, and secure data transport protocols (HTTPS), no web services company has a 100% invasion guarantee and we will not be liable if this happens. For this reason, we do not ask for sensitive personal information, such as bank or credit card information.
About sharing on social network
Sharing company material through social networking buttons is done through users' personal pages. Flowsense does not have access to user’s login or password on social networks.
Privacy Policy change
Users will be notified of any changes to the privacy policy through an informational email sent to all users registered in the Flowsense database.
For more information
Any questions about our privacy policy or usage of personal data, please contact: Flowsense (BLP Desenvolvimento de Software LTDA) Rua Groenlândia, 808 – sala 10 – Jd. América – São Paulo/SP 01434-000 contato@flowsense.com.br +55 11 99102 8108