Place Analytics

Place Analytics is a tool foranalyzing locations based on consumer profiles targeting.
Conduct on-demand analysis according to your company's needs, and promote more accurate marketing initiatives and expansion strategies.

Count shop visits by profile;

Identify concentration of consumers at points of interest;

Measure the flow at a point of interest;


With Place Analytics, it is possible to characterize the audience that attends a particular site, guiding programmatic marketing actions.

Find the target audience of each point of sale and know their particularities;

Improve the performance of your campaigns by reaching your audience at the right time and in the right place;

Optimize marketing strategies with metrics based on your customers' behaviors in the real world;

Know where to allocate resources and make campaigns;


Place Analytics Place Analytics allows you to view heat maps by locating audiences in target areas, areas of influence, and Origin and Destination reports.

Better plan your expansion strategies, based on geographic analysis;

Locate regions with market potential to open new points-of-sale;

Identify who your competitors' target audience is;

Understand the behavior of your consumers and their relationship with your competitors;