Flowsense is a registered trademark of BLP DEVELOPMENT OF SOFTWARE LTDA. ("BLP"), a limited liability company incorporated regularly established at Rua Vicente Leporace, 1220, apartment 91 - Campo Belo / São Paulo - CEP 04619-033, enrolled with CNPJ / MF under No. 23.745.370 / 0001-53. FLOWSENSE provides app developers with a system that lets them better understand and engage their app users, enhancing their relationship with those users by increasing app billing. For this, it is necessary to collect and analyze large volumes of anonymous data from application users.
Information we collect
Our primary input is location data for the mobile phones on which the apps are installed. Technically, this is the only data we collect, as well as a unique identifier of the mobile phone. We can receive through our client, on one condition: these data always have to be anonymous. This category includes: profile data such as gender, age, registration number; app usage data; relevant data to our client's business. This data further helps in creating more accurate targeting and extracting deeper insights about customers.
Management of personal data
We do not receive any personally identifiable information from users of our system. Thus, we do not have names, emails, document numbers, date of birth, or any other information that allows us to identify the users in our database. All the data we collect and use are strictly anonymous and are used in the creation of clusters and targeting of our customer base.
How we use your customers' data
We use location data to feed algorithms that allow us to segment the customer base in geographic, social, and behavioral terms (buying habits and interests). Other data that we can receive help our client to cross our analysis with their business reality, arriving at the most relevant targetings and conclusions. BLP has full right to the data it collects and may use them at its discretion, without limitation, for other commercial analyses and uses, and may share them with third parties. We do this for the elaboration of geographic market intelligence studies, mainly frequency of points of interest, in which we aggregate data from all the applications of our base. For the protection of our customer, when data originating from its users are shared with third parties, BLP must comply with two conditions: (I) The partner (customer) responsible for sending the data must not be identified. (II) The data will be used anonymously, without connection with personally identifiable information of the users. Thus, both our client and his client have their privacy guaranteed.
In addition to taking care of the privacy of our customer and your customer, we also take care of the technical security of the data we collect. Our systems meet key data security criteria. Our information transfer takes place through secure protocols, guaranteed by a Firewall with strict rules and hosted on servers that meet all security requirements.