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Place Analytics is a tool for analyzing locations based on consumer profiles targeting. Conduct on-demand analysis according to your company's needs, and promote more accurate marketing initiatives and expansion strategies.
Count shop visits by user profile;
Identify concentration of consumers at points of interest;
Quantify flow at stores.
With Place Analytics it is possible to characterize the audience that attends a particular place, guiding programmatic marketing actions.
Find the target audience of each point of interest and know their particularities;
Improve the performance of your campaigns by reaching your audience at the right time and in the right place;
Optimize marketing strategies with metrics based on your customers' behaviors in the real world;
Know where to allocate resources and make campaigns.
Place Analytics allows you to view heat maps by locating audiences in target areas, areas of influence, and Origin-Destination reports.
Better plan your expansion strategies, based on geographic analysis;
Locate regions with market potential to open new points-of-sale;
Identify who your competitors' target audience is;
Understand the behavior of your consumers and their relationship with your competitors.